whole foods halloween heirloom tomatoes

After seeing what the Heirloom tomatoes at Whole Foods looked like during October, I knew they were not only in season but also the perfect produce to sell during Halloween. I noticed the zippering and stitch patterns on the tomatoes, and I wanted to connect those features to a marketing campaign that would bring out its seasonality, spookiness, and substance.

These tomatoes are ripe for the cutting, cooking, juicing, and eating.